If your company pays for Microsoft 365 Copilot, you have an agent called Researcher. I use it to read my competitors' public reviews and find the complaints none of them are fixing. Those complaints are your next offer, your next ad or your next sales pitch.
Research my top three competitors: [competitor 1], [competitor 2] and [competitor 3]. Read their public customer reviews. Make a table with one row per competitor and these columns: what customers love, what they complain about most, and their pricing. Then tell me the three complaints none of them are fixing, and how my business could own one of them. My business is [what you sell and to whom]. Cite the reviews you used.
Researcher is an agent built into Microsoft 365 Copilot for multi-step research. It searches the web and, at work, your files, emails, meetings and chats, then writes a report with sources. It takes longer than a normal Copilot chat. Find it under Agents in the left panel.
Yes. Researcher comes with a Microsoft 365 Copilot license on business and enterprise accounts, and with a personal Microsoft 365 Premium subscription. The free Copilot Chat that comes with work accounts doesn't include it. Ask your IT team which license you have.
Ask an AI research tool to read their public reviews and sort them. In Copilot's Researcher, ask for a table with what customers love, what they complain about most and their pricing for each competitor, then the complaints none of them fix. Open a few cited reviews to check them.
Yes. Microsoft says Researcher's reports can include visuals, charts and graphs alongside the cited sources. If your report comes back as a table, ask Researcher in the same chat to turn the table into a chart. Check the numbers on the chart match the table before you share it.
Three follow-up prompts to run in the same Researcher chat. They take the complaint you want to own and turn it into a written offer, ad copy to test and the words to use on a sales call.
Take complaint number [1, 2 or 3] from your report. Write an offer for my business that fixes it. Include a name for the offer, who it's for, what they get, what it fixes in their words from the reviews, and a price range that fits the competitor pricing you found. Keep it under 150 words.
Write three short ads for that offer, each under 40 words. Open each one with the complaint in the customers' own words from the reviews. Don't name any competitor.
Write what I say on a sales call when a prospect tells me they're using one of these competitors. Three sentences: acknowledge what they like about them, name the complaint without criticizing the competitor, and say how I fix it. Then give me one question to ask that brings the complaint up.
Keep competitor names out of public ads. The review quotes are for your own planning. When you write copy, borrow the customers' words and leave out who said them.
Prompts, step-by-step guides and checklists you can put to work today.